Humanity’s potential seems limitless. But could we become as powerful as God? Scientific breakthroughs grant our species seemingly divine abilities. Biologists tinkering with DNA are figuring out ways to grow new life forms, while neuroscientists try to create artificial consciousness. Statisticians around the world are using big data to predict the future and computer scientists have discovered a "God algorithm" that could solve any global problem in an instant. But to truly become God, we not only have to be all knowing, but all being. Quantum physicists are figuring out how to teleport matter at the speed of light!

Everywhere you go, you generate a cloud of data. You're trailing data, everything that you do is producing data. And then there are computers looking at that data that are learning, and these computers are essentially trying to serve you better. They're trying to personalize things to you. They're trying to adapt the world to you. So on the one hand, this is great, because the world will get adapted to you without you even having to explicitly adapt it. There's also a danger, because the entities in the companies that are in control of those algorithms don't necessarily have the same goals as you, and this is where I think people need to be aware that, what's going on, so they can have more control over it.
We came into this new world thinking that we were users of social media and search engines. It didn't occur to us that social media and search engines were actually using us.

What connects amateur sleuths turning up at crime scenes, anti-social behaviour in schools and riots? Marianna Spring has spent one year investigating harmful behaviour on TikTok spilling out into the real-world. As well as crunching the numbers, Marianna tracks down TikTok users, victims and former employees to interrogate and expose how extremely high engagement on TikTok around particular topics appears to be creating these 'frenzies'.
The documentary explores how users go to extreme lengths in order to get more engagement in a battle for followers and likes. Marianna investigates the role TikTok's algorithm and format plays in what’s happening and reveals insiders’ concerns about the app. The film seeks to find out if this is the real danger and what impact it is having on society.